Prime Minister Youth Skill Development Program SOCIAL MEDIA MARKETING Specialist ( SMMS ) WHAT IS THE 7PS MARKETING MIX AND HOW SHOULD IT BE USED? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion . It is one of the top 3 classic marketing models according to a poll on Smart Insights. Who created the 7Ps model The 7Ps model was originally devised by E. Jerome McCarthy and published in 1960 in his book Basic Marketing. A Managerial Approach. We've created the graphic below so you can see the key elements of the 7Ps marketing mix. The 4Ps vs The 7Ps The 4Ps were designed at a time where businesses were more likely to sell products, rather than services and the role of customer service in helping brand development wasn't so well know. Over time, Booms and Pitner ad...